New York FC
Service:
Brand Identity
Industry:
Social Media
Year:
2025
"The primary goal for this unofficial project is to create a professional social media brand that is more in-line with the club's iconic brand identity than the current 2025 NYCFC social media branding. The club's electric sky blue and orange colour scheme was the main inspiration behind this project, and my aim was to build on this liveliness, creating a dynamic brand that is bright, exciting, and engaging"
Linus Öjelind
CEO
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Objective:
Athletiq is doing a social media rebrand for New York City FC, with the goal of modernizing the club’s digital presence and strengthening fan connection. The new direction brings the energy, diversity, and pace of New York into every part of the content and tone. It highlights the club’s identity and builds a stronger presence both locally and globally. This rebrand shows that NYCFC is more than just football – it’s part of the city’s culture. Through fresh design, updated visuals, and relevant storytelling, the club gets a stronger, more recognizable voice on social media.
